Spicy Foods Boomers
Spicy
foods Boomers - Meet the new star of every restaurant and every grocery store:
from Wicked Wings at Fridays to Chipotle BBQ Snack Wrap at McDonald's. You can't miss
the Spicy Guacamole Pringles lining the shelves at your local grocery chain. Spices,
hot sauces and eye-watering concoctions are now everywhere. No one is quite
sure why everything is so hot. Chocolates with cayenne pepper are the latest trend.
I know I buy them from "Vosges". They come as mid-size candy bars with large
size price tags - $8. At that price you nibble on them. But that is ok, really, since
they are really hot. There is even a bar, a chocolate bar at Vosges in "Caesars's
Forum Shops", so you can sit down and enjoy it like a fine glass of wine. Take
a look, you will notice many of the chocolates have names like Red Fire, Black Cat,
Creole and Goji with ingredients like wasabi, ginger and cayenne. There is even a
sugar-free Red Fire Bar; yes the red bar has red chili in it! Seriously, our
lives are being invaded by these sinus-clearing, brow-moistening food enhancers. -Is
our new found wealth pushing us into cayenne limelight? Is our previously bland diet
being invaded by immigrants taste for spicier food? Food researchers and marketers
have a new idea. Guess what, as we age our taste buds need a greater stimulus
to do what they did before - taste that spice. It's that simple. What is driving the
trend - Boomers and their deep pocket books are racing toward hotter, spicier food
products. The hunch is, as their olfactory buds diminish in power, the Boomers (those
born between 1946 and 1964) have moved toward bolder and more flavorful foods. In
case you don't know, the boomers have 80 million people in their group. And more importantly,
they are the richest age segment ever to live on earth. What you and I are really
seeing is the marketplace responding. That's good. Because I love spicy food.
Vegas has plenty of spicy restaurants where
you can get all heated up. I think spicy foods are also good for conversation. I think
the next time you are going to romance someone; take them to a hot n' spicy restaurant.
There is no doubt spicy foods raise the emotions. That's why horror movies are great
date movies. Besides that some good Szechwan peppers can give you a 20 minute tingle.
What more do you need? That little spice, turmeric, the hard core scientists
have their eye on it. They have observed that people from India have 75% less Alzheimer's
than Americans. And turmeric is the main ingredient in most Indian sauces. Gandhi's
uses turmeric in prodigious proportions. Perhaps next year the motto will be Eat
to remember. It helps to remember as we grow older we too will become Spicy
foods Boomers. 
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